Everyday pieces made well

A simple approach to style made for everyone

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by Irina Dzhus

Vegetarian-friendly and cruelty-free

The next show starts in 45 days

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Avant-garde yet utilitarian, DZHUS designs are internationally recognized by their innovative cut and multi-purpose transformations

We stand for ethical and cruelty-free approach to fashion

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Recent Seasons

AW23 Transit

AW22 Pseudo

SS22 Physique

AW21 Surrogate

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Irina Dzhus is a Ukrainian fashion stylist and a makeup artist with a 16-year experience of collaboration with apparel and cosmetics brands, celebrities and magazines. Video by Gian Meinecke.

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Events

December 21, 2024

21 Dec

December 21, 2024

“ANTICON” DZHUS SS25 performance

CA 94063 Redwood City 541 Jefferson Ave

DZHUS SS25 “ANTICON” captivated audiences at Berlin, Prague, and Chișinău Fashion Weeks with a metamodernist take on the traditional “Last Supper.”

At Berlin Fashion Week, the Ukrainian conceptual brand DZHUS showed 10 innovative pieces which designer Irina Dzhus transformed radically in front of the audience

KALTBLUT Magazine
Since the founding of her label, transformation has been at the heart of Irina Dzhus' collections

The reference to transformation can also be found again and again in the styling, hair and makeup of the DZHUS presentation in January 2023.

Berlin Fashion Week 2023
DZHUS' last collection released before the war became somewhat of a prophecy, with its focus on dualism, unexpected changes and complete reimagination of the normal

Inspirationist

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KINSHIP / DZHUS × WHITE MANDARIN COLLAB

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Biomorphic shapes

DZHUS ethical transformer clothing brand and White Mandarin natural selfcare label present “Kinship” visual project celebrating a unique synthesis of various designer objects, united by eco-inspired, surrealistic aesthetics.

The art director of the collab, Irina Dzhus, has gathered multipurpose garments, interior decor, authentic ceramics, 3D-printed jewellery, cruelty-free shoes, and avant-garde pastry in one space. The unusual beauty looks were created using natural skincare and haircare products.

The series of abstract compositions highlighting domestic scenes is implemented in white monochrome, whereas all the details speculate on corporeality and biomorphic shapes.

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A simple approach to style made for everyone

Vegetarian-friendly and cruelty-free

The next show starts in 45 days

Avant-garde yet utilitarian, DZHUS designs are internationally recognized by their innovative cut and multi-purpose transformations